Part of content marketing is video creation. While freelancing, I decided learning at least the basics of scriptwriting, filming, and editing would help my marketing skills in the long run – whether or not I actually made videos for myself or clients. That’s why I chose to create a few test videos for my business as well as a few short documentaries about things I liked while traveling.
Recording (and speaking) during these videos taught me about my perception (stand up straight, be articulate) as well as how important video-based content can be for a marketing strategy. Plus, I really enjoyed making them. In the future, I plan to re-launch Workshop Terra when I have a bit more free time. Perhaps with a podcast element this time!
See below for a few examples of the videos I’ve created including both animations and “real-life” videos.